Berkeley Farm vs Andronico's · Bay Area shelf head-to-head
Berkeley Farm and Andronico's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andronico's carries more Brand PowerAndronico's is in more Bay Area grocersAndronico's fields the deeper lineup
Berkeley Farm
Andronico's
26
brand power
50
4
products
56
2
categories
20
4
subcategories
32
1
grocers
2
$14.78
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berkeley Farm▭ Andronico's
Distribution · 30% of score4·8
B
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berkeley Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Berkeley Farm · 0
no exclusive doors — everywhere Berkeley Farm is, Andronico's is too.
only Andronico's · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berkeley Farm · Andronico's