Berri Lyte vs Now · Bay Area shelf head-to-head
Berri Lyte and Now, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now carries more Brand PowerNow is in more Bay Area grocersNow fields the deeper lineup
Berri Lyte
Now
19
brand power
50
3
products
75
2
categories
14
2
grocers
4
$6.97
avg price
$12.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berri Lyte▭ Now
Distribution · 30% of score8·17
B
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berri Lyte
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Berri Lyte · 0
no exclusive doors — everywhere Berri Lyte is, Now is too.
only Now · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berri Lyte · Now