Beyond Meat vs Layonna · Bay Area shelf head-to-head
Beyond Meat and Layonna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat carries more Brand PowerBeyond Meat is in more Bay Area grocersBeyond Meat fields the deeper lineup
Beyond Meat
Layonna
56
brand power
29
22
products
7
7
categories
6
9
subcategories
7
17
grocers
2
74.3¢
price per oz
49.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Meat▭ Layonna
Distribution · 30% of score71·8
L
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Substitutes4 vs 1 SKUs
7% of shelf
only Beyond Meat
only Layonna
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Meat · Layonna
