Beyond Meat vs Tofurky · Bay Area shelf head-to-head
Beyond Meat and Tofurky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofurky is in more Bay Area grocersBeyond Meat fields the deeper lineupTofurky sits further up the premium end
Beyond Meat
Tofurky
56
brand power
57
22
products
16
7
categories
4
9
subcategories
6
17
grocers
19
74.3¢
price per oz
87.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Meat▭ Tofurky
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives7 vs 8 SKUs
5% of shelf
only Beyond Meat
only Tofurky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Meat · Tofurky
