Bgreen Food vs Delallo · Bay Area shelf head-to-head
Bgreen Food and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineupBgreen Food sits further up the premium end
Bgreen Food
Delallo
21
brand power
63
10
products
79
4
categories
23
5
subcategories
31
2
grocers
15
82.2¢
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bgreen Food▭ Delallo
Distribution · 30% of score8·63
B
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bgreen Food · 0
no exclusive doors — everywhere Bgreen Food is, Delallo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bgreen Food · Delallo
