Bi-rite Market vs Häagen-dazs · Bay Area shelf head-to-head
Bi-rite Market and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs is in more Bay Area grocersBi-rite Market fields the deeper lineupBi-rite Market sits further up the premium end
Bi-rite Market
Häagen-dazs
51
brand power
49
193
products
85
40
categories
2
46
subcategories
5
2
grocers
12
$14.75
price per item
$4.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bi-rite Market▭ Häagen-dazs
Distribution · 30% of score8·50
exclusive to Bi-Rite Market·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bi-rite Market
only Häagen-dazs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bi-rite Market · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bi-rite Market · Häagen-dazs
