Big Tree Farms vs Wholesome · Bay Area shelf head-to-head
Big Tree Farms and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineup
Big Tree Farms
Wholesome
37
brand power
61
11
products
43
5
categories
6
7
subcategories
12
14
grocers
19
46.6¢
price per oz
77.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Tree Farms▭ Wholesome
Distribution · 30% of score58·79
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Tree Farms
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Tree Farms · Wholesome
