Bionaturae vs Cav. Giuseppe Cocco · Bay Area shelf head-to-head
Bionaturae and Cav. Giuseppe Cocco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineup
Bionaturae
Cav. Giuseppe Cocco
61
brand power
9
40
products
2
9
categories
1
19
subcategories
2
18
grocers
1
$5.78
avg price
$7.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bionaturae▭ Cav. Giuseppe Cocco
Distribution · 30% of score75·4
B
C
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cav. Giuseppe Cocco
no top category Bionaturae doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bionaturae · Cav. Giuseppe Cocco
