Birch Benders vs Bob's Red Mill · Bay Area shelf head-to-head
Birch Benders and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupBirch Benders sits further up the premium end
Birch Benders
Bob's Red Mill
52
brand power
81
17
products
210
4
categories
25
17
grocers
22
62.0¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birch Benders▭ Bob's Red Mill
Distribution · 30% of score71·92
carried in 17 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birch Benders
only Bob's Red Mill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birch Benders · Bob's Red Mill
