Blue Zones Kitchen vs Amy's Kitchen · Bay Area shelf head-to-head
Blue Zones Kitchen and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineupBlue Zones Kitchen sits further up the premium end
Blue Zones Kitchen
Amy's Kitchen
35
brand power
69
8
products
139
5
categories
14
5
subcategories
22
7
grocers
19
$1.11
price per oz
77.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Zones Kitchen▭ Amy's Kitchen
Distribution · 30% of score29·79
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals2 vs 17 SKUs
1% of shelf
only Blue Zones Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Zones Kitchen · 1
only Amy's Kitchen · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Zones Kitchen · Amy's Kitchen
