Boar's Head vs True Story Foods · Bay Area shelf head-to-head
Boar's Head and True Story Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Boar's Head
True Story Foods
58
brand power
33
173
products
13
20
categories
7
10
grocers
1
$7.93
avg price
$6.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ True Story Foods
Distribution · 30% of score42·4
T
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
only True Story Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boar's Head · 10
only True Story Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · True Story Foods
