Bob's Red Mill vs Magic Spoon · Bay Area shelf head-to-head
Bob's Red Mill and Magic Spoon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupMagic Spoon sits further up the premium end
Bob's Red Mill
Magic Spoon
81
brand power
49
210
products
22
25
categories
5
22
grocers
13
47.6¢
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Magic Spoon
Distribution · 30% of score92·54
carried in 22 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's Red Mill
only Magic Spoon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bob's Red Mill · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Magic Spoon
