Bob's Red Mill vs Mylk Labs · Bay Area shelf head-to-head
Bob's Red Mill and Mylk Labs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupMylk Labs sits further up the premium end
Bob's Red Mill
Mylk Labs
81
brand power
24
210
products
6
25
categories
1
51
subcategories
1
22
grocers
6
47.6¢
price per oz
$2.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Mylk Labs
Distribution · 30% of score92·25
carried in 22 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's Red Mill
only Mylk Labs
no top category Bob's Red Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Mylk Labs
