Bocce's Bakery vs Newman's Own · Bay Area shelf head-to-head
Bocce's Bakery and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupBocce's Bakery sits further up the premium end
Bocce's Bakery
Newman's Own
27
brand power
65
11
products
71
1
categories
13
1
subcategories
20
5
grocers
19
$2.14
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bocce's Bakery▭ Newman's Own
Distribution · 30% of score21·79
B
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bocce's Bakery
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bocce's Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bocce's Bakery · Newman's Own
