Borsari Food Company vs Mccormick · Bay Area shelf head-to-head
Borsari Food Company and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Borsari Food Company
Mccormick
19
brand power
66
20
products
209
2
categories
16
2
subcategories
60
1
grocers
13
$9.69
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Borsari Food Company▭ Mccormick
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Borsari Food Company
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Borsari Food Company · 0
no exclusive doors — everywhere Borsari Food Company is, Mccormick is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Borsari Food Company · Mccormick