Bowlcut vs Newman's Own · Bay Area shelf head-to-head
Bowlcut and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupBowlcut sits further up the premium end
Bowlcut
Newman's Own
27
brand power
65
12
products
71
3
categories
13
4
subcategories
20
2
grocers
19
$1.33
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bowlcut▭ Newman's Own
Distribution · 30% of score8·79
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 5 SKUs
<1% of shelf
only Bowlcut
no top category Newman's Own doesn’t also play in.
only Newman's Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bowlcut · 0
no exclusive doors — everywhere Bowlcut is, Newman's Own is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bowlcut · Newman's Own