Buitoni vs Santa Cruz Pasta Factory · Bay Area shelf head-to-head
Buitoni and Santa Cruz Pasta Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni is in more Bay Area grocersBuitoni fields the deeper lineup
Buitoni
Santa Cruz Pasta Factory
36
brand power
35
30
products
19
4
categories
4
10
subcategories
13
7
grocers
3
67.4¢
price per oz
60.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buitoni▭ Santa Cruz Pasta Factory
Distribution · 30% of score29·13
S
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads2 vs 1 SKUs
only Buitoni
only Santa Cruz Pasta Factory
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Buitoni · 7
only Santa Cruz Pasta Factory · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buitoni · Santa Cruz Pasta Factory
