Cadia vs Full Belly Farm · Bay Area shelf head-to-head
Cadia and Full Belly Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupFull Belly Farm sits further up the premium end
Cadia
Full Belly Farm
57
brand power
27
194
products
9
54
categories
5
10
grocers
3
37.0¢
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Full Belly Farm
Distribution · 30% of score42·13
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
only Full Belly Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cadia · 7
only Full Belly Farm · 0
no exclusive doors — everywhere Full Belly Farm is, Cadia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Full Belly Farm