Cadia vs S&w · Bay Area shelf head-to-head
Cadia and S&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia fields the deeper lineup
Cadia
S&w
57
brand power
44
194
products
30
54
categories
3
10
grocers
10
37.0¢
price per oz
17.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ S&w
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only S&w
no top category Cadia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · S&w
