Califia Farms vs Laird Superfood · Bay Area shelf head-to-head
Califia Farms and Laird Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupLaird Superfood sits further up the premium end
Califia Farms
Laird Superfood
69
brand power
48
61
products
29
11
categories
5
12
subcategories
8
19
grocers
11
$7.00
avg price
$10.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Laird Superfood
Distribution · 30% of score79·46
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Coffee8 vs 9 SKUs
1% of shelf
only Califia Farms
only Laird Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Califia Farms · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Laird Superfood
