Califia Farms vs Minor Figures · Bay Area shelf head-to-head
Califia Farms and Minor Figures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupMinor Figures sits further up the premium end
Califia Farms
Minor Figures
69
brand power
34
61
products
9
11
categories
2
12
subcategories
2
19
grocers
14
19.0¢
price per fl oz
21.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Minor Figures
Distribution · 30% of score79·58
M
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Califia Farms
only Minor Figures
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Califia Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Minor Figures
