Califia Farms vs Rise Brewing Co. · Bay Area shelf head-to-head
Califia Farms and Rise Brewing Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupRise Brewing Co. sits further up the premium end
Califia Farms
Rise Brewing Co.
69
brand power
12
61
products
5
11
categories
2
12
subcategories
2
19
grocers
6
19.0¢
price per fl oz
62.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Rise Brewing Co.
Distribution · 30% of score79·25
R
carried in 19 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Califia Farms
only Rise Brewing Co.
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Califia Farms · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Rise Brewing Co.
