Califia Farms vs Wandering Bear · Bay Area shelf head-to-head
Califia Farms and Wandering Bear, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupWandering Bear sits further up the premium end
Califia Farms
Wandering Bear
69
brand power
15
61
products
6
11
categories
2
19
grocers
4
$7.00
avg price
$8.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Wandering Bear
Distribution · 30% of score79·17
W
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Califia Farms
only Wandering Bear
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Wandering Bear
