Campbell's Ready To Serve vs Pacific Foods · Bay Area shelf head-to-head
Campbell's Ready To Serve and Pacific Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineup
Campbell's Ready To Serve
Pacific Foods
17
brand power
69
4
products
93
2
categories
12
2
grocers
19
$5.99
avg price
$6.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's Ready To Serve▭ Pacific Foods
Distribution · 30% of score8·79
C
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campbell's Ready To Serve
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Campbell's Ready To Serve · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's Ready To Serve · Pacific Foods
