Capellino Pasta And Sauces vs Cucina & Amore · Bay Area shelf head-to-head
Capellino Pasta And Sauces and Cucina & Amore, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cucina & Amore carries more Brand PowerCucina & Amore is in more Bay Area grocersCucina & Amore fields the deeper lineupCapellino Pasta And Sauces sits further up the premium end
Capellino Pasta And Sauces
Cucina & Amore
29
brand power
56
10
products
42
4
categories
16
5
subcategories
23
8
grocers
11
$1.02
price per oz
48.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capellino Pasta And Sauces▭ Cucina & Amore
Distribution · 30% of score33·46
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta3 vs 10 SKUs
<1% of shelf
only Capellino Pasta And Sauces
no top category Cucina & Amore doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Capellino Pasta And Sauces · 2
only Cucina & Amore · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capellino Pasta And Sauces · Cucina & Amore
