Capellino Pasta And Sauces vs Monte Pollino · Bay Area shelf head-to-head
Capellino Pasta And Sauces and Monte Pollino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineupCapellino Pasta And Sauces sits further up the premium end
Capellino Pasta And Sauces
Monte Pollino
29
brand power
62
10
products
60
4
categories
18
8
grocers
14
$1.02
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capellino Pasta And Sauces▭ Monte Pollino
Distribution · 30% of score33·58
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta3 vs 7 SKUs
<1% of shelf
only Capellino Pasta And Sauces
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Capellino Pasta And Sauces · 2
only Monte Pollino · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capellino Pasta And Sauces · Monte Pollino
