Capellino Pasta And Sauces vs Sonoma Gourmet · Bay Area shelf head-to-head
Capellino Pasta And Sauces and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersSonoma Gourmet fields the deeper lineupCapellino Pasta And Sauces sits further up the premium end
Capellino Pasta And Sauces
Sonoma Gourmet
29
brand power
63
10
products
39
4
categories
10
5
subcategories
15
8
grocers
17
$1.02
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capellino Pasta And Sauces▭ Sonoma Gourmet
Distribution · 30% of score33·71
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 17 SKUs
<1% of shelf
only Capellino Pasta And Sauces
only Sonoma Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Capellino Pasta And Sauces · 1
only Sonoma Gourmet · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capellino Pasta And Sauces · Sonoma Gourmet
