Castellino vs Cucina & Amore · Bay Area shelf head-to-head
Castellino and Cucina & Amore, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cucina & Amore carries more Brand PowerCucina & Amore is in more Bay Area grocersCucina & Amore fields the deeper lineup
Castellino
Cucina & Amore
20
brand power
56
4
products
42
3
categories
16
2
grocers
11
$11.62
avg price
$6.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castellino▭ Cucina & Amore
Distribution · 30% of score8·46
C
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castellino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Castellino · 0
no exclusive doors — everywhere Castellino is, Cucina & Amore is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castellino · Cucina & Amore