Cento vs Strianese · Bay Area shelf head-to-head
Cento and Strianese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerStrianese is in more Bay Area grocersCento fields the deeper lineup
Cento
Strianese
53
brand power
46
50
products
14
13
categories
2
23
subcategories
5
12
grocers
15
64.7¢
price per oz
21.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cento▭ Strianese
Distribution · 30% of score50·63
S
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Beans4 vs 5 SKUs
only Cento
only Strianese
no top category Cento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cento · Strianese
