Lining them up…
Central Milling Company and King Arthur Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Central Milling Company is, King Arthur Baking Company is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Central Milling Company · King Arthur Baking Company
11 products in the catalog·30 products in the catalog
spans 3 categories · 7 subcategories·spans 7 categories · 12 subcategories
~2% average share on the shelves it competes on·~3% average share on the shelves it competes on
