Chef Hak's vs Amylu · Bay Area shelf head-to-head
Chef Hak's and Amylu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amylu carries more Brand PowerAmylu is in more Bay Area grocersAmylu fields the deeper lineup
Chef Hak's
Amylu
19
brand power
50
4
products
28
4
categories
9
4
subcategories
10
1
grocers
6
36.5¢
price per oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chef Hak's▭ Amylu
Distribution · 30% of score4·25
C
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chef Hak's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chef Hak's · 0
no exclusive doors — everywhere Chef Hak's is, Amylu is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chef Hak's · Amylu
