Clover Sonoma vs Kalona Supernatural · Bay Area shelf head-to-head
Clover Sonoma and Kalona Supernatural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupKalona Supernatural sits further up the premium end
Clover Sonoma
Kalona Supernatural
68
brand power
38
114
products
8
12
categories
6
18
grocers
13
17.6¢
price per fl oz
29.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Kalona Supernatural
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream32 vs 2 SKUs
13% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Sonoma · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Kalona Supernatural
