Clover Sonoma vs Land O Lakes · Bay Area shelf head-to-head
Clover Sonoma and Land O Lakes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineup
Clover Sonoma
Land O Lakes
68
brand power
39
114
products
17
12
categories
5
23
subcategories
6
18
grocers
9
48.1¢
price per oz
62.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Land O Lakes
Distribution · 30% of score75·38
L
carried in 18 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Sonoma
only Land O Lakes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Sonoma · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Land O Lakes
