Concord Foods vs Mccormick · Bay Area shelf head-to-head
Concord Foods and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Concord Foods
Mccormick
12
brand power
66
7
products
209
4
categories
16
4
subcategories
60
3
grocers
13
$1.93
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Concord Foods▭ Mccormick
Distribution · 30% of score13·54
C
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Concord Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Concord Foods · 0
no exclusive doors — everywhere Concord Foods is, Mccormick is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Concord Foods · Mccormick