Contadina vs Pomì · Bay Area shelf head-to-head
Contadina and Pomì, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pomì carries more Brand PowerPomì is in more Bay Area grocersPomì fields the deeper lineup
Contadina
Pomì
31
brand power
65
16
products
27
3
categories
5
6
subcategories
9
9
grocers
18
20.5¢
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Contadina▭ Pomì
Distribution · 30% of score38·75
C
P
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score74·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 3 SKUs
C
<1% of shelf
only Contadina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Contadina · 0
no exclusive doors — everywhere Contadina is, Pomì is too.
only Pomì · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Contadina · Pomì
