Creative International vs Mollie Stone's · Bay Area shelf head-to-head
Creative International and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineup
Creative International
Mollie Stone's
36
brand power
52
22
products
114
4
categories
31
9
subcategories
32
1
grocers
5
$21.50
avg price
$11.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Creative International▭ Mollie Stone's
Distribution · 30% of score4·21
C
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Creative International
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Creative International · 1
only Mollie Stone's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Creative International · Mollie Stone's
