Creative International vs Mollie's · Bay Area shelf head-to-head
Creative International and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerMollie's is in more Bay Area grocersMollie's fields the deeper lineup
Creative International
Mollie's
36
brand power
48
22
products
83
4
categories
27
9
subcategories
41
1
grocers
2
$21.50
avg price
$15.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Creative International▭ Mollie's
Distribution · 30% of score4·8
C
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Creative International
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Creative International · 1
only Mollie's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Creative International · Mollie's
