Crispy Green Crispy Fruit vs Navitas Organics · Bay Area shelf head-to-head
Crispy Green Crispy Fruit and Navitas Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Navitas Organics carries more Brand PowerNavitas Organics is in more Bay Area grocersNavitas Organics fields the deeper lineupCrispy Green Crispy Fruit sits further up the premium end
Crispy Green Crispy Fruit
Navitas Organics
9
brand power
57
2
products
27
1
categories
11
1
subcategories
14
3
grocers
14
$5.49
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crispy Green Crispy Fruit▭ Navitas Organics
Distribution · 30% of score13·58
C
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crispy Green Crispy Fruit
no top category Navitas Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crispy Green Crispy Fruit · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crispy Green Crispy Fruit · Navitas Organics