Death Wish Coffee vs Starbucks · Bay Area shelf head-to-head
Death Wish Coffee and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
Death Wish Coffee
Starbucks
23
brand power
58
10
products
139
1
categories
11
4
subcategories
14
4
grocers
13
$1.68
price per oz
$5.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Death Wish Coffee▭ Starbucks
Distribution · 30% of score17·54
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Death Wish Coffee
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Death Wish Coffee · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Death Wish Coffee · Starbucks
