Deep Indian Kitchen vs Feel Good Foods · Bay Area shelf head-to-head
Deep Indian Kitchen and Feel Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Deep Indian Kitchen is in more Bay Area grocersDeep Indian Kitchen sits further up the premium end
Deep Indian Kitchen
Feel Good Foods
50
brand power
51
21
products
19
5
categories
7
7
subcategories
8
14
grocers
12
$1.01
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Deep Indian Kitchen▭ Feel Good Foods
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Deep Indian Kitchen
only Feel Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Deep Indian Kitchen · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Deep Indian Kitchen · Feel Good Foods
