Del Popolo vs Amy's Kitchen · Bay Area shelf head-to-head
Del Popolo and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineupDel Popolo sits further up the premium end
Del Popolo
Amy's Kitchen
24
brand power
69
4
products
139
1
categories
14
2
subcategories
22
9
grocers
19
$1.24
price per oz
77.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Popolo▭ Amy's Kitchen
Distribution · 30% of score38·79
D
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Popolo
no top category Amy's Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Del Popolo · 2
only Amy's Kitchen · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Popolo · Amy's Kitchen
