Delallo vs Italbrand · Bay Area shelf head-to-head
Delallo and Italbrand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineupDelallo sits further up the premium end
Delallo
Italbrand
63
brand power
53
79
products
21
23
categories
6
31
subcategories
6
15
grocers
14
$1.49
price per oz
63.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delallo▭ Italbrand
Distribution · 30% of score63·58
I
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delallo
only Italbrand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Delallo · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delallo · Italbrand
