Distributed Consumables vs Divina · Bay Area shelf head-to-head
Distributed Consumables and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Distributed Consumables
Divina
38
brand power
69
13
products
77
8
categories
14
10
grocers
20
$1.14
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Distributed Consumables▭ Divina
Distribution · 30% of score42·83
D
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Distributed Consumables
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Distributed Consumables · 0
no exclusive doors — everywhere Distributed Consumables is, Divina is too.
only Divina · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Distributed Consumables · Divina
