Divina vs Elki · Bay Area shelf head-to-head
Divina and Elki, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Divina
Elki
69
brand power
29
77
products
22
14
categories
10
20
subcategories
11
20
grocers
4
$8.59
avg price
$9.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ Elki
Distribution · 30% of score83·17
E
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · Elki
