Dr. Bronner's vs Nutiva · Bay Area shelf head-to-head
Dr. Bronner's and Nutiva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineup
Dr. Bronner's
Nutiva
68
brand power
39
91
products
16
9
categories
5
12
subcategories
9
17
grocers
11
$1.29
price per fl oz
92.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ Nutiva
Distribution · 30% of score71·46
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Bronner's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr. Bronner's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · Nutiva
