Dragonfly vs Nat · Bay Area shelf head-to-head
Dragonfly and Nat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dragonfly carries more Brand PowerDragonfly is in more Bay Area grocersDragonfly fields the deeper lineup
Dragonfly
Nat
54
brand power
24
34
products
6
17
categories
6
2
grocers
1
$5.36
avg price
$10.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dragonfly▭ Nat
Distribution · 30% of score8·4
D
N
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score94·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dragonfly · 1
only Nat · 0
no exclusive doors — everywhere Nat is, Dragonfly is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dragonfly · Nat