Duncan Hines vs Bob's Red Mill · Bay Area shelf head-to-head
Duncan Hines and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Duncan Hines
Bob's Red Mill
45
brand power
81
20
products
210
5
categories
25
11
grocers
22
28.8¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Duncan Hines▭ Bob's Red Mill
Distribution · 30% of score46·92
D
carried in 11 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Duncan Hines
only Bob's Red Mill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Duncan Hines · 0
no exclusive doors — everywhere Duncan Hines is, Bob's Red Mill is too.
only Bob's Red Mill · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Duncan Hines · Bob's Red Mill
