Earth's Best vs Once Upon A Farm · Bay Area shelf head-to-head
Earth's Best and Once Upon A Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm carries more Brand PowerOnce Upon A Farm is in more Bay Area grocersOnce Upon A Farm fields the deeper lineup
Earth's Best
Once Upon A Farm
55
brand power
60
37
products
61
9
categories
8
11
subcategories
9
13
grocers
15
$1.61
price per oz
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth's Best▭ Once Upon A Farm
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks8 vs 28 SKUs
1% of shelf
only Earth's Best
only Once Upon A Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earth's Best · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth's Best · Once Upon A Farm
