Edward & Sons vs Patagonia Provisions · Bay Area shelf head-to-head
Edward & Sons and Patagonia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersPatagonia Provisions fields the deeper lineup
Edward & Sons
Patagonia Provisions
57
brand power
49
26
products
48
11
categories
16
16
grocers
15
$1.30
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edward & Sons▭ Patagonia Provisions
Distribution · 30% of score67·63
carried in 16 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Crackers7 vs 7 SKUs
1% of shelf
only Patagonia Provisions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edward & Sons · Patagonia Provisions