Ellyndale vs Spectrum · Bay Area shelf head-to-head
Ellyndale and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineupSpectrum sits further up the premium end
Ellyndale
Spectrum
9
brand power
61
2
products
38
1
categories
7
2
subcategories
17
1
grocers
19
$13.34
avg price
$15.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ellyndale▭ Spectrum
Distribution · 30% of score4·79
E
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ellyndale
no top category Spectrum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ellyndale · 0
no exclusive doors — everywhere Ellyndale is, Spectrum is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ellyndale · Spectrum